1. Historical Documentation: For many companies, their media is an historical record of their growth,
development, and achievements and as well as historical documentation, media also represents
a sizable investment.
2. Safety: Magnetic Media - both video and audiotape - deteriorates over a relatively short period
of time. Once degenerated, recreating a master is not cost effective. Film negatives also deteriorate
but are much more likely to be destroyed by moisture, heat, or fire and once a master negative
is gone, it can never be replaced.
3. Cost Effective Storage: Digital media storage devices have a radically smaller storage footprint
than tape and film.
4.Usability: Once your old assets have been converted to digital assets by MAP, you have access to
an easy-to-use search database, allowing you to see and hear any clip in your inventory on any
computer connected to the internet.
5.Redundant Backup: MAP provides each client with a 4-layered safety net. At any given time there
are 4 different sets of masters, at two different locations, making the possibility of irrevocable
destruction a non-factor.